BREAST CANCER IRELAND
A powerful short film, that after just two weeks of limited TV exposure led to an additional 40,000 women checking for breast cancer every month. Which in time, will lead to more early detections and more lives saved. Also with research suggesting that - because of its positive storytelling structure - the spot will increasingly 'wear-in' rather than 'wear out', with further airings, we can expect it therefore to carry on saving lives for many years to come.