TRÓCAIRE - ONE DAY

For over fifty years, Trόcaire have been working with supporters, partners, and communities to create positive and lasting change. For many of us, the day when we finally overcome the problems of poverty and inequality seems like it will never come. This campaign shows how Trόcaire have helped make those long hoped-for “One Days” happen for more than fifty years ”. The campaign highlights the human stories behind these “One Days”, days when Trocaire have helped achieve positive lasting change in more than 27 countries around the world over the past five decades. These include the day that the women of Sierra Leone won the right to own their land, the day that over 1,400 Kenyan farmers gained access to running water for the first time and the day that the Apartheid was finally ended in South Africa. At the heart of the One Day campaign are a series of powerful films for TV, cinema and social co-directed by Mike Garner and Gary Moore of Saturday films. These highly charged emotional spots were created utilising archive footage and images from Thailand to Guatemala as well as shooting new material with local photographers and film makers in Sierra Leone, Somalia, Kenya, and South Africa the ads show the scale of positive change that has been achieved over the past fifty years.