KERRYMAID: PAMPERED COWS

Not only did this much-loved commercial drive exponential growth for the brand, it is also a great example of an ad that not only did not suffer from 'wear out' it actually displayed a feature that we called 'wear in'... becoming increasingly popular the more we aired it. Eventually we began to receive fan mail from viewers telling us how much they loved our film. At the end of the ad the announcer tells us that 'It takes the happiest cows to make the creamiest milk and it's all in the taste of Kerrymaid'. Arguably the most creative aspect of this project was the scientific research done to prove to the copy clearance authorities that 'the happiest cows' do in fact 'make the creamiest milk'.